Friday, July 25, 2008

Your Logo Works 9 Times Out Of 10

It may be that your logo works 9 times out of 10, but it also may be true that your logo isn't doing you any favors! Do you know how the public perceives your gym logo?

For the health club owner, your logo is the cornerstone of your business identity. It will appear on your signs, business cards, stationery, T-shirts, ads, and other promotional materials. In short, it's critical to your gym to have a professional, memorable logo that accurately reflects you and your fitness center.

At the same time, most health club owners are running on a tight budget.

So you need a fantastic logo for a low price.

The www.cuecd.com team has three possible solutions to this problem. We’ll present them in order from best to worst.

First of all, you should consider hiring a low-cost professional logo creation agency. According to the Graphic Artists Guild you'll pay $2,000 to $10,000 for a corporate logo at a traditional design firm. That’s far too expensive for most gyms.

By going with a discount professional, however, you can get a company logo for much less! For example, Logoworks offers a complete corporate logo for only $299.

At Logoworks, their mission is to make fitness centers look great. They do this by providing small businesses with graphic design services that inspire you and enable you to emotionally connect with your customers. That's why over 45,000 clients have chosen Logoworks to design their logo. Logoworks is one of the largest logo design firms in the world. They’ve created a unique business model designed to eliminate the hassles and uncertainty of traditional logo design. Customers appreciate their streamlined, simplified process, talented designers, and personal service.

Logoworks has an outstanding satisfaction rate. They have a 98 percent satisfaction rate from customers spanning 70 countries. You can check them out here:


LOGO DESIGN - Get a professional logo at LogoWorks


To get the www.cuecd.com discount at LogoWorks just click on the link below:

$20 LogoWorks Coupon


You may also want to check out these other options for professional logo design:

Logo Design Just $149


Create your logo for only $19 Dollars


The best alternative for most health clubs is to have a discount professional handle their logo creation. They’ll do a good job while charging MUCH less than a traditional design firm. Even if you already have a logo, you may want to consider having it updated or even replaced by a professionally designed logo.

If you don’t want to have a professional design your logo, for whatever reason, you may want to think about sponsoring a logo design contest for health club members. After all, your own gym members know you and your fitness center quite well! Ask your own members to submit a logo design. You can either do all the judging yourself or you can post the entries in the fitness center and let the members vote on which design they like the most.

Use the best submission for your own health club logo. Members love a contest like this, and one talented gym member will have bragging rights that their design is on your shirts, sign, business cards, etc.

Of course, should you choose to sponsor a contest like this you’ll need to provide a prize for the winner. Something simple like $100 cash would probably work well. You may even want to award prizes for runners-up.

Of course, if you’re totally and completely out of cash and you still need a logo, you can always choose the third option which is creating your own logo from scratch. Although most health club owners (probably) don’t have graphic design experience, it is still possible to do a good job with logo creation.

Keep in mind, however, that you’ll need to pay to have your homemade logo digitized and converted into multiple formats. Sign companies, print shops, and other business suppliers require you to submit your logo in a specific format so the chances are that even if you design your own logo you’ll be paying someone else to digitize it. In many cases, you’ll save money by hiring a discount professional in the first place.

Keep in mind that all good business plans require the use of a distinguished logo. The great logos of the world were not created by accident, but were produced by a professional. All health club owners, no matter how small, should carefully consider revising their business logo today.

Wednesday, July 23, 2008

How High Will The New Supplements Rank?

At least dozens, maybe even hundreds, of new supplements are introduced each year. So how high will these new supplements rank in the annual Bodybuilding.com Supplement Awards?

Some new supplements are worthless, and some are breakhrough products that will rock the air of the health and fitness world for years to come.

The good folks at BodyBuilding.com are actively seeking the opinions (and votes!) of gym owners and fitness center managers. They are truly interested in how health club professionals feel about the new supplements of 2007 and 2008.

Please take a moment to check out the links below, and vote for the new supplement of the year. So just how high will your favorite supplement rank?
Make your vote count! Vote NOW for the 2008 Bodybuilding.com Supplement Awards!!!


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Friday, July 18, 2008

Weight Loss Camp Rocks Memberships?

The typical health club management staff is always seeking ways to increase the numbers. Marketing jobs and marketing magazines alike have been created for the sole purpose of bring new members to gyms aound the country.

The folks at Curves, however, think they may have accomplished a fitness first by bringing in hordes of new paying members with a weight loss camp.

Camp Curves is a six-week program filled with arts, crafts, games and workouts - all designed to encourage weight loss and implement a fitness routine into your life. Interested mothers and daughters can begin the program at any time.

At this point all we know is that only select Curves fitness centers are participating in this program. It may very well be that this is a small-scale test, since we could not find any information about this camp on the Curves for Women website.

One thing is for sure, however. If the Curves community is testing the weight loss camp concept, then we haven't heard the end of this concept!
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Sunday, July 6, 2008

Health Club Memberships Down Twenty Percent?

Barrington Broadcasting (HOI-19) in Illinois is reporting that some local health clubs have seen memberships decline by around 20 percent in the last year or so.

These gyms say their biggest drop has been from people 35 years old and younger. One theory for the drop is that this population seems to need to hang on to their spending money.

With gas prices rising to over four dollars per gallon, it's certainly possible that gasoline costs are eating up all the disposable income people used to spend on a gym membership. Rising food costs also have consumers playing a type of grocery store game where they're watching sales snd seeking free grocery coupons on line to help minimize expenses.

While it's much more challenging to sell fitness center memberships in a down economy, it is possible. You may want to consider emphasizing how losing weight will help people save money. Here's a great article that illustrates the point: http://www.letspickupthepace.com/article.asp?ID=22.

With the health club customer feeling the penny-pinching impact of the economic downturn, perhaps now is the time to offer a great membership discount and talk about how regular exercise can help you save money overall.

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