Monday, August 29, 2011

How To Lower Small Business Attorney Fees

As the owner of a health club, you are in a unique legal position.

Just by owning a gym, you're in a fairly 'dangerous' business where you're taking out-of-shape people and physically challenging them on a regular basis. You're raising their heart rate, having them lift weights or engage in other resistance exercise, and basically taking them out of their comfort zone.

At the same time, as a small business owner you probably can't afford to have an attorney on staff, just in case something happens.

But wouldn't it be nice if you could?

Wouldn't it be great to have an attorney 'waiting in the wings' so to speak, just in case you need advice in a hurry?

Of course, this type of attorney-on-call arrangement would have to be affordable. After all, you're a small business owner, not Donald Trump!

If you're looking for a legal solution that will help you lower small business attorney fees, if you want the peace of mind that an 'attorney on call' can offer, then maybe Pre-Paid Legal Services, Inc. is right for you.

This company, founded in 1972, primarily offers family legal plans but depending on the state they also offer some business plans.

Although their plans vary from state to state, some common benefits offered by Pre-Paid Legal Services, Inc. include: Preventive Legal Services, Motor Vehicle Legal Expense Services, Trial Defense Services, IRS Audit Legal Services, Other Legal Services and Legal Shield.

Maybe Pre-Paid Legal Services, Inc. is right for your family. Maybe they're right for your business. You won't know until you check them out.

After reviewing their site, if you have other questions about Pre-Paid Legal Services, Inc. please feel free to contact Independent Associate Ryan by emailing ryan70@prepaidlegal.com

This blog posting is designed to educate and provide general information regarding the subject matter covered. However, laws and practices often vary from state to state and are subject to change. Because each factual situation is different, specific advice should be tailored to the particular circumstances. For this reason, you are encouraged to consult with your own advisor(s) regarding your own specific situation.

The author (www.cuecd.com) does not assume any responsibility for any errors or omissions. The author (www.cuecd.com) specifically disclaims any liability resulting from the use or application of the information contained in this blog posting, and the information is not intended to serve as legal advice related to individual situations.



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Friday, August 26, 2011

Learn About Marketing Your Business From Quiznos Coupons

This may come as a surprise to some, but you can definitely learn about marketing your business from Quiznos and the Quiznos coupons they so regularly hand out.

I work for a mid-size retailer in a strip mall. Like so many strip malls in the United States, there's a Quiznos in the parking lot. Yesterday the Quiznos manager had one of his hourly employees take a large handful of coupons and walk down the strip mall, entering each store and offering them a "special deal" as part of their "good neighbor" program. The store was offered some Quiznos coupons to place in their breakroom.

My employer took 30 Quiznos coupons and put them in the breakroom, where probably half of them disappeared during the day.

So what did Quiznos do right? First of all, they marketed their business without breaking the bank. You can have coupons printed for just pennies per coupon. They didn't pay postage, they didn't pay an expensive marketing company, they didn't pay a radio station and they sure didn't pay for a television commercial! Instead, Quiznos just took some inexpensive coupons and used their existing labor to distribute those coupons to local prospects.

NOTE: If you want a great deal on coupons we recommend the 250 free business cards from Vistaprint. Even after you pay the $5.67 shipping and handling charge, you're still paying just 0.023 cents per card. Instead of printing regular (boring) business cards, just design them as coupons. The site makes it easy. Anyway, this is the best price we've found so visit this link to order: New Customer Special. 250 Free Business Cards + 2 Free Upgrades. Get FREE Glossy Finish & FREE Backside upgrades with your order.

So what else did Quiznos do right with their coupon distribution? They marketed to a local customer base. Everyone that got a coupon works near that Quiznos location. Compare that to other methods of advertising, like radio, where many (most?) of the listeners live too far away from your business to be a good prospect.

The final thing Quiznos did right was when they made this a "special" offer. A customer is ALWAYS more likely to take advantage of a "special" offer, one that's designed just for them. In other words, if EVERYONE gets a coupon then it's not special. But wait, not everyone got this Quiznos coupon! It was distributed to neighbors only. That makes it special. Since only a select group received this coupon, and I'm in that select group, it now has perceived value.

A good tactic is to think of several unique groups that you can target with coupons specifically for them. Using the Free Business Cards Vistaprint offer that allows you to create professionally printed coupons in small batches of 250, make up a couple offers. Then use existing labor (even if that's you) to distribute these coupons by personally handing them out to the targeted group.

If you have a Target near you, have 250 coupons printed up that say "ABC Gym extends a special offer to Target associates!". Do the same thing for other local businesses. It's virtually risk free marketing, because if nobody at all joins the health club you're out what.....5 bucks and change? Big deal. Skip the Starbucks tomorrow and you're even. The risk/benefit ratio is the best you're ever going to find!

See, you really did learn about marketing your business from Quiznos coupons!

P.S. Remember that we have a great library of free health club marketing articles for you to read. Just visit this link: www.cuecd.com/articles.asp.


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Saturday, August 20, 2011

Back To School Gym Membership Sales

Health club owners, it's now officially back to school time and if you put in the effort this can be a GREAT time for gym membership sales! If fact, many circuit training health clubs report that back to school gym membership sales are second only to the annual New Year Resolution event.

Need some ideas on how to capture sales during August?

Check out our free articles titled How To Sell Gym Memberships In August and Back To School Health Club Marketing.

Besides just marketing to potential gym members, this is also a good time of year to earn some free publicity. For example, you could write a short article about local physical education (PE) classes and how childhood obesity rates are climbing locally. Submit this article to the media outlets in your town (newspaper, radio and television) and there's a very good chance one of them will run the story. The newspaper will include a tagline at the end of the story, telling people about you and your health club. Perhaps the television station will even come out to your gym to do an interview. Either way, you get free publicity and create the impression that you're the local expert in the health and fitness field.

For a good example of an article you could submit to the local media, check out Is Your Kid's Lunch A Nutritional Time Bomb?

There's no doubt that back to school gym membership sales have the potential to be fantastic. With some planning and effort, you can have a great sales month!


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