How To Sell Fitness In April

Yes, believe it or not it's already time to think about gym membership sales in April. As luck would have it, you've stumbled upon the BIGGEST and BEST resource in the world for circuit training health club owners!

Deciding to read our FREE articles about operating a circuit training health club is the BIGGEST NO-BRAINER IN THE HISTORY OF THE WORLD!

Click here to read our original article titled How To Sell Gym Memberships In April.

If you're looking for some CASH, right NOW, then we highly suggest that you check out the link (below):

Gym Owners Get Marketing Postcards For (almost) FREE!

The economy is really hammering small business owners right now. That's why we've started a new series of articles titled "Circuit Training Ideas On A Budget". Click here to read our first article.

That's why we're also finding GREAT DEALS and passing them along to you.

For example, check out the sample postcard shown above. Not bad, right? You can get 100 of these postcards, personalized with your health club information, for (almost) FREE! Why do we say almost FREE? Because you will need to pay for shipping and handling, which is only $6.49.

That's 100 full-color marketing postcards for $6.49 total!

You can use these postcards to invite people to an Open House, a one-day sale, or just about anything! You can send one to each person on your lead list. At prices like these, you can go "post card crazy" and bring in some new sales!

The beauty of this offer is that you don't need to order THOUSANDS of postcards to get a low per-card price. This price ROCKS, and you should order now by clicking here: Free Samples - Business Cards, Return Address Labels, Rubber Stamp and Many More!

Two things today: Did you notice that 24-Hour Fitness is now offering a $0 initiation fee? That's very unlike them, and it's a sure indicator of the current economic climate.

Check it out here: $0 Initiation fee on any monthly payment membership at 24 Hour Fitness. Use promo code AMT3UB2AXI. Valid through 5/31/09.


What can we learn from this promotion? First, we can learn that even the "big boys" are hurting right now for new gym memberships. Second, we can learn that as smaller health club owners we really need to crank up our promotions if we're going to bring in new members!

Let's face it, customers are looking for VALUE right now. Are you offering VALUE with your current fitness center promotions and advertising? Have you cut prices as low as you can? Perhaps you should.....

Many of you are familiar with Anytime Fitness, the franchise based out of Hastings, MN. They are currently promoting the opening of their 1,000th health club. Although there's no mention of "value specials" on their website, we've received reports that individual gyms are offering $0 enrollment + 1st month free + 3 months free tanning. That's value!

Here's the question, though: Do you think Anytime Fitness is dramatically lowering prices because sales are great? Or, on the other hand, do you think they're lowering prices because sales are lackluster at best?

We want to hear about what you're doing to bring in new gym members! Share your wisdom with others, and learn what other circuit training gym owners are doing to boost sales right now. Leave a comment (the link to do so is below).

Also, just in case you haven't yet claimed your own FREE samples, we need to tell you about the best FREE samples available for gym owners. You can get FREE HEALTHY SAMPLES of products like Robitussin - Nexium - Alavert and More from Qualityhealth.com. Click here to get yours!

St. Patrick's Day is Tuesday March 17th, and Easter is April 12th. What do these two holidays have in common? They both offer you the opportunity to use the Holiday Voice Cues CD to add excitement to your circuit training health club!

This cue CD is a specialty item created by circuit training veterans in Canada. Features the voices of Santa, the St. Patrick's Day Leprechaun, and the Easter Bunny. All voiceover cues are in both 30 and 45-second format, and it's all on one single CD for your convenience!

This is really just like getting six (6) cue CD's in one, because you get three different tracks of the three different voices, and you also get those different voices in both 30 and 45-second formats! Includes a 10-second heart rate check. All this for just $19.99 + $1 shipping! You'll use this CD for years to come!

Click here to order the Holiday Voice Cues CD today! If you have any trouble with the link, just cut and paste this address into your internet browser: http://www.cuecd.com/cuecdstore.asp

How To Sell Fitness In March

Attention gym owners! If you're looking for a forum where you can learn how to sell fitness in even THIS economy, you've found it!

It's just a couple days until March, so we HIGHLY recommend that you read our original article titled "How To Sell Gym Memberships In March". To check it out, just click here.

We also recommend that you take a look at the Workout equipment at Online Fitness

CLEARANCE SALE - Health Club Marketing Tools

How To Sell Fitness In February

Many health club owners are struggling to find ways to sell gym memberships in this down economy. Right now we need inexpensive but effective ways for marketing our gym!

If you haven't read our article on innovative gym marketing ideas for February yet, we highly recommend you do so by clicking here. In this article we explain the 'love letter' technique and how you can bring in new fitness center members for just the cost of one stamp!

Here's another great gym marketing concept: One of the best advertising methods out there is to make a one-time investment that will put your message in front of the public for a long time. Compare this to newspaper, radio or television advertising where you make a significant investment for a short-term payoff. In other words, for your advertising dollar you get a one-time ad that is seen only once. A perfect example is the newspaper ad. After all, how many people keep a newspaper and read it over and over again? Additionally, how many people pass their newspaper on to others for them to read? Not many!

The same thing goes for television and radio ads. You pay for each one-time ad, and once it's over.....it's over.

Compare these costly one-time health club marketing ideas to something inexpensive like distributing free bumper stickers for your gym.

A well-designed bumper sticker is a highly effective, yet 'cheap', way to get your message in front of THOUSANDS of people. Even better, a bumper sticker will keep telling your message for months, or even years, for just a few pennies!

The key to success is that you need a bumper sticker your health club members will actually put on their car. For that to happen, it has to be either funny or eye-catching in some other way.

To create the best bumper sticker, the team at www.cuecd.com recommends hosting a contest! Announce that you're going to be creating bumper stickers for your gym, and that you're accepting entries throughout the month. As the bumper sticker design entries are submitted, hang them up on the wall in the gym. This will create excitement, and generate more entries.

At the end of the month, have your members vote on their favorite. You want to award a small prize for the winning entry, like maybe one month free membership or a logo t-shirt.

Then go ahead and order the bumper stickers. For the best price and quality, we recommend Sticker Printing at PsPrint - Decals & Bumper Stickers


Once you have the custom bumper stickers you've ordered, then you need to decide how you're going to distribute them. You basically have three options here: you can sell them (for $1 each, probably), you can give them away for free, or you can give your members something free if they put one on their car.

Obviously, this is an important decision that you will need to carefully consider. If you sell your bumper stickers, then the odds are good that you aren't going to get very many put on vehicles. You will, however, earn back most (if not all) of what you spent to have them printed.

If you give your custom bumper stickers away for free, then you'll get more out in the public but you'll have no revenue (other than the free advertising!).

Finally, to achieve the highest distribution of bumper stickers and really get your message out there quickly, you can provide an incentive for members to put one on their car. We recommend that you take this approach, and really bring it to the next level by offering a one-month free membership GIFT CERTIFICATE for each member that puts your bumper sticker on their car.

In other words, when a health club member puts one of your custom bumper stickers on their car they will receive a one-month free membership gift certificate that they can then give to a friend. This method costs you nothing, has perceived value to the existing member, and the end result is that the gift certificate is going to bring in a non-member that you can invite to join the gym! It's a win-win situation! As payment for advertising for you with a bumper sticker, each health club member is going to be "allowed" to bring in a new member! It just doesn't get any better than that!

As previously stated, a funny bumper sticker will be FAR more popular than one with just your logo and phone number. That's why we recommend the design contest so you can get a lot of ideas for free. In the meantime, here are a few examples of funny bumper stickers that you're welcome to use with our permission:
"I left my fat behind at ABC Gym!"
"Actually weigh what your drivers license says. ABC Gym."
"Don't weight another day! Join ABC Gym!"
"The weight is over! Join ABC Gym today!"

Health club marketing doesn't have to break the bank, and with just a little imagination you can have a successful 2009!