Continuing.....The How To Sell More Gym Memberships Series of Articles

As our regular readers know, lately we've been posting some of our 100% new and original articles on another site. Here are the links you need to check it out.....

How To Sell A Gym Membership With Website Marketing

How To Sell More Gym Memberships When Answering The Phone

How To Sell More Gym Memberships At Trade Shows

How To Lower Small Business Attorney Fees

As the owner of a health club, you are in a unique legal position.

Just by owning a gym, you're in a fairly 'dangerous' business where you're taking out-of-shape people and physically challenging them on a regular basis. You're raising their heart rate, having them lift weights or engage in other resistance exercise, and basically taking them out of their comfort zone.

At the same time, as a small business owner you probably can't afford to have an attorney on staff, just in case something happens.

But wouldn't it be nice if you could?

Wouldn't it be great to have an attorney 'waiting in the wings' so to speak, just in case you need advice in a hurry?

Of course, this type of attorney-on-call arrangement would have to be affordable. After all, you're a small business owner, not Donald Trump!

If you're looking for a legal solution that will help you lower small business attorney fees, if you want the peace of mind that an 'attorney on call' can offer, then maybe Pre-Paid Legal Services, Inc. is right for you.

This company, founded in 1972, primarily offers family legal plans but depending on the state they also offer some business plans.

Although their plans vary from state to state, some common benefits offered by Pre-Paid Legal Services, Inc. include: Preventive Legal Services, Motor Vehicle Legal Expense Services, Trial Defense Services, IRS Audit Legal Services, Other Legal Services and Legal Shield.

Maybe Pre-Paid Legal Services, Inc. is right for your family. Maybe they're right for your business. You won't know until you check them out.

After reviewing their site, if you have other questions about Pre-Paid Legal Services, Inc. please feel free to contact Independent Associate Ryan by emailing ryan70@prepaidlegal.com

This blog posting is designed to educate and provide general information regarding the subject matter covered. However, laws and practices often vary from state to state and are subject to change. Because each factual situation is different, specific advice should be tailored to the particular circumstances. For this reason, you are encouraged to consult with your own advisor(s) regarding your own specific situation.

The author (www.cuecd.com) does not assume any responsibility for any errors or omissions. The author (www.cuecd.com) specifically disclaims any liability resulting from the use or application of the information contained in this blog posting, and the information is not intended to serve as legal advice related to individual situations.

Learn About Marketing Your Business From Quiznos Coupons

This may come as a surprise to some, but you can definitely learn about marketing your business from Quiznos and the Quiznos coupons they so regularly hand out.

I work for a mid-size retailer in a strip mall. Like so many strip malls in the United States, there's a Quiznos in the parking lot. Yesterday the Quiznos manager had one of his hourly employees take a large handful of coupons and walk down the strip mall, entering each store and offering them a "special deal" as part of their "good neighbor" program. The store was offered some Quiznos coupons to place in their breakroom.

My employer took 30 Quiznos coupons and put them in the breakroom, where probably half of them disappeared during the day.

So what did Quiznos do right? First of all, they marketed their business without breaking the bank. You can have coupons printed for just pennies per coupon. They didn't pay postage, they didn't pay an expensive marketing company, they didn't pay a radio station and they sure didn't pay for a television commercial! Instead, Quiznos just took some inexpensive coupons and used their existing labor to distribute those coupons to local prospects.

NOTE: If you want a great deal on coupons we recommend the 250 free business cards from Vistaprint. Even after you pay the $5.67 shipping and handling charge, you're still paying just 0.023 cents per card. Instead of printing regular (boring) business cards, just design them as coupons. The site makes it easy. Anyway, this is the best price we've found so visit this link to order: New Customer Special. 250 Free Business Cards + 2 Free Upgrades. Get FREE Glossy Finish & FREE Backside upgrades with your order.

So what else did Quiznos do right with their coupon distribution? They marketed to a local customer base. Everyone that got a coupon works near that Quiznos location. Compare that to other methods of advertising, like radio, where many (most?) of the listeners live too far away from your business to be a good prospect.

The final thing Quiznos did right was when they made this a "special" offer. A customer is ALWAYS more likely to take advantage of a "special" offer, one that's designed just for them. In other words, if EVERYONE gets a coupon then it's not special. But wait, not everyone got this Quiznos coupon! It was distributed to neighbors only. That makes it special. Since only a select group received this coupon, and I'm in that select group, it now has perceived value.

A good tactic is to think of several unique groups that you can target with coupons specifically for them. Using the Free Business Cards Vistaprint offer that allows you to create professionally printed coupons in small batches of 250, make up a couple offers. Then use existing labor (even if that's you) to distribute these coupons by personally handing them out to the targeted group.

If you have a Target near you, have 250 coupons printed up that say "ABC Gym extends a special offer to Target associates!". Do the same thing for other local businesses. It's virtually risk free marketing, because if nobody at all joins the health club you're out what.....5 bucks and change? Big deal. Skip the Starbucks tomorrow and you're even. The risk/benefit ratio is the best you're ever going to find!

See, you really did learn about marketing your business from Quiznos coupons!

P.S. Remember that we have a great library of free health club marketing articles for you to read. Just visit this link: www.cuecd.com/articles.asp.

Back To School Gym Membership Sales

Health club owners, it's now officially back to school time and if you put in the effort this can be a GREAT time for gym membership sales! If fact, many circuit training health clubs report that back to school gym membership sales are second only to the annual New Year Resolution event.

Need some ideas on how to capture sales during August?

Check out our free articles titled How To Sell Gym Memberships In August and Back To School Health Club Marketing.

Besides just marketing to potential gym members, this is also a good time of year to earn some free publicity. For example, you could write a short article about local physical education (PE) classes and how childhood obesity rates are climbing locally. Submit this article to the media outlets in your town (newspaper, radio and television) and there's a very good chance one of them will run the story. The newspaper will include a tagline at the end of the story, telling people about you and your health club. Perhaps the television station will even come out to your gym to do an interview. Either way, you get free publicity and create the impression that you're the local expert in the health and fitness field.

For a good example of an article you could submit to the local media, check out Is Your Kid's Lunch A Nutritional Time Bomb?

There's no doubt that back to school gym membership sales have the potential to be fantastic. With some planning and effort, you can have a great sales month!

Redbox Codes That Work For Free

Redbox is the best - you can rent DVDs for $1 a night with no membership fees! You should try it out. If you click on my link and it's your first time renting online, they'll give you a free one-night online rental credit.

How To Sell More Gym Memberships Series Of Articles

Lately we've been posting many of our new ideas for circuit training gym owners on a different site. We've been posting there because we're getting more hits there. But never fear! We'll still be posting great health club marketing secrets here on this blog, so check back often!

In the meantime, just follow these links to read more of our 100% original articles that will help you squeeze more profit out of your gym:

How To Sell More Gym Memberships With A Guest Register

How To Sell More Gym Memberships With Member Referrals

How To Sell More Gym Memberships With A Business Of The Week Program

How To Sell More Gym Memberships With Group Selling Opportunities

How To Sell More Gym Memberships With Seminars and Classes

How To Sell More Gym Memberships Using Guest Passes

How To Sell More Gym Memberships Using Fish Bowls

Grand Opening Ideas For Gyms

How The Curves Zumba CD Is Making Circuit Training Fun Again

How To Sell More Gym Memberships With The Lead Box Strategy

Why The Old Change Stations CD Is Killing Circuit Training Now (and what you can do about it)

As always, don't forget to visit our main site for a huge listing of gym marketing articles. Just click here to visit our articles page.

How The Curves Zumba CD Is Making Circuit Training Fun Again

In the typical circuit training health club, members alternate between resistance exercise machines and aerobic stations like jogging squares. Lively music plays at a rapid BPM (beats-per-minute) to help clients stay motivated and maintain their pace. At the same time, another stereo plays an audio cue CD that prompts gym members to “change stations” at set intervals.

In other words, in most circuit training health clubs members perform resistance exercises for thirty seconds (or sixty seconds), then “change stations” to jog in place for another thirty (or sixty) seconds.

The problem is that when you’re doing the same thing, day after day, it can get BORING!

To combat the boredom, and the inevitable member retention problems that accompany that boredom, some circuit training health clubs have mixed things up by adding new exercises and/or by changing the intervals between “change stations” cues.

Using specialty cue CDs designed just for the circuit training industry, such as those offered by www.cuecd.com, many gyms are having their members perform new and exciting exercises at regular intervals. For example, when using a "Bicep Curls" cue CD gym members will be prompted to step away from the regular circuit and perform various dumbbell lifts every ten minutes. Adding a new exercise to a familiar workout is a sure way to keep interest high and keep gym members coming back.

But while many independent circuit training health clubs are doing a great job of using cue CDs to keep the workout fresh and exciting, Curves for Women has hit an absolute HOME RUN with their new Zumba workout!

Curves is now offering "the only 30-minute class that mixes the moves of Zumba with the proven strength of training of Curves for a wildly effective workout" (source: www.curves.com/the-workout/zumba-fitness). The Curves Zumba workout involves their regular circuit, with the exception that the typical aerobic stations have been replaced with Zumba dance!

Using a 60-second audio cue CD such as the one offered by www.cuecd.com, in conjunction with a Zumba music CD, the Curves Zumba workout prompts gym members to "change stations" at 60-second intervals. Health club members thus spend sixty seconds on a resistance strength machine, followed by sixty seconds of vigorous Zumba dance.

The reason why this innovation has been so successful for Curves is that Zumba is one of the most popular workout routines in the world. Zumba is "..an exhilarating, effective, easy-to-follow, Latin-inspired, calorie-burning dance fitness-party that’s moving millions of people toward joy and health" (source: www.zumba.com/us/about).

To be more specific, the official Zumba website (www.zumba.com) offers the following explanation of the Curves Zumba phenomenon: "Zumba in the Circuit – Maximize your workout while still having a total blast. Zumba in the Circuit is 30 minutes of high-octane, Latin-inspired dance-fitness moves combined with circuit training, a series of strength exercises at timed intervals. Get the metabolism-boosting, strength-building benefits of circuit training while perfecting Zumba moves—all in the same class! Guaranteed to blast calories and thwart boredom, Zumba in the Circuit moves students from one exercise station to the next to the thumping beats of reggaeton, salsa, merengue, hip-hop and more. Be in and out in 30 minutes flat —this time-effective and efficient class can be adapted for all fitness levels."

By combining Zumba music, a 60-second audio cue CD, and the traditional Curves circuit training workout, Curves for Women has achieved what so many circuit training health clubs strive for: a circuit training workout that is not only effective but FUN.

The Curves Zumba CD has not only made circuit training fun again, but has also helped millions of women reach their weight loss goals. Curves has done it again, and if history is any indicator we’ll see countless independent circuit training health clubs follow their lead.