Health Club Marketing Ideas For June

Wow! It's June already, and that's when business starts to slow down for most gyms. June is when the weather really gets warm and people are more apt to get their exercise gardening, jogging or hiking. That leaves even less time for gym memberships!

Smart health club owners know that they can't back off the marketing and advertising in June. Indeed, it may be a good time to put even more effort into your marketing program!

Need some ideas? Just click here to read our 100% original article titled "How To Sell Gym Memberships In June". In this article you'll find a half-dozen great ideas to help you sell more health club memberships.

Want another low-cost marketing idea? June is also when your gym members are bringing out the BBQ and having some picnics. A good marketing idea is for you to help them create a healthy BBQ. plan that they can use all summer!

Think about how powerful that idea can be IF it's implemented properly.....

To fully maximize this idea, the first step is to announce a BBQ for all gym members. But it's not a "regular" BBQ with all the fatty foods, piles of chips and oceans of high-calorie drinks. Instead, this BBQ will be completely healthy.

To make it more fun for everyone (and guarantee that you don't have to buy all the food) make it a potluck BBQ, requiring that everyone attending bring something to eat. The rule is that whatever you bring has to contain less than 300 calories per serving (or 200, or whatever).

As the gym owner, you'll provide the location (outside the gym), the BBQ(s), the tables, the chairs and probably the eating utensils.

On the day of the BBQ, have a panel of judges pick the winning food entries. You could award a prize for best tasting, lowest in calories, and most innovative. Use your imagination and have fun! Give out the awards, take a lot of pictures, and make sure everyone learns that a BBQ doesn't have to pack on the pounds.

After the BBQ, you'll want to announce the winners in the gym newsletter or on the bulletin board. Another good idea is to copy and distribute the winning recipes.

You'll also want to write and print up some articles explaining how to host a healthy BBQ. Leave these in the gym so everybody can pick one up.

Okay, so what does this health club marketing idea accomplish? First of all, the members who attended had a fun time. That's always good for member retention! Secondly, they're all going to have healthier BBQ meals all summer long. When Jane tells her friends that she learned this awesome and healthy recipe at her gym, that's some tremendous word-of-mouth advertising! Finally, this marketing idea probably got you some free publicity. After all, you DID let the local media know about the BBQ and invite them to attend? Right? If not, don't despair. You can always submit some photos and the article about how to host a healthy summer BBQ. Odds are good that the local newspaper will run that article and include a photo, even though the event is over.

If you need some healthy BBQ ideas, just click here to read a short but informative article. This is one we wrote a while back and yes, you DO have our permission to copy and distribute it in your gym.

Here's to a successful (and profitable) month of June!

 

National Curves Day Is A Great Gym Marketing Idea

Attention women's only circuit training gym owners! Are you aware that May 13 through 19 is National Women's Health Week? If you read our article How To Sell Gym Memberships In May then you're aware of this already, AND you have some good ideas to help you take advantage of this event.

(In case you missed this article, simply scroll down to the blog post below this one.)

National Women's Health Week is simply too good an opportunity for the circuit training health club owner to pass up. Curves knows this, and they've taken this event to a whole new level with their National Curves Day.

In honor of National Women's Health Week, Curves is giving away one million 30-day free memberships. That's huge! The usual stipulations apply (new members only, cannot be combined with any other offer, etc.).

Curves is hammering this idea with tons of advertising, and I'm sure the consumer response will be tremendous. If the Curves marketing machine is running full steam (as usual), my guess is that every woman joining for their free month will go onto a specific "lead list". They will be carefully tracked, and will be given an offer similar to this one: "Join Curves before your 30-day free trial membership ends and we'll take 50% off the regular registration fee".

If I were running a Curves gym, then I would also send each trial member on that lead list a postcard in the mail reminding them of that offer. Then, about a week before their 30-days is up, I would give them a phone call to remind them that their 50% off registration offer is about to expire. Basically, I would attempt a minimum of four sales attempts during that free thirty days.....one per week.

Smart Curves gym owners will also take that specific lead list and send any remaining non-joiners one final postcard. This should be mailed a couple weeks after their 30-day trial has ended, and should say something like "Miss us? We miss you too! Bring in this postcard for 40% off regular registration. Offer expires in ten days".

There are a million ways to create a gym marketing plan around National Women's Health Week. The idea of National Curves Day is just one idea. It's a good one, but it's not the only way to float this boat! Many circuit training health club owners can come up with even more creative and effective marketing ideas. They key is, however, that you actually have to DO IT. Get started NOW! It's almost too late.

If you want to read some other great gym marketing ideas written by health club owners just like you, click here.

(By the way, www.cuecd.com has absolutely no affiliation with Curves. Our mission is to help ALL gyms and health clubs be more profitable and more successful. Sometimes we do use Curves as an example, but that's because they do a lot of things right. After all, they're the biggest circuit training gym for women on the planet and they didn't get that way by being stupid.)

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How To Sell Gym Memberships In May

It's May, that time of year when health club sales tend to slow down a bit. Thankfully, we have a list of more than thirty free advertising ideas and marketing tips that will help you sell more gym memberships this May! When you have a product to sell (which you do: health club memberships), then event marketing can be a powerful way to boost sales. In other words, you can form a connection between a national event and your fitness center. By partnering with a national event or cause in this way, you gain the double benefit of helping a worthy organization while at the same time dramatically improving your own sales and profits. It's the perfect win-win situation!

Interested? Click here to read the article, or simply cut and paste this link into your browser: http://www.cuecd.com/article.asp?ID=58

A few gym owners, not all, may also be interested in what some have called the "most powerful" health club article they've ever read. It will not apply to everyone. It may not apply to you. But for those select gym owners out there who are ready to take the next step, this article is pure gold. It's titled "Earn Some REAL Money With Your Health Club"and you can read it by clicking here. It's not a sales pitch for anything. It's just designed to get you thinking outside the box.

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Best Gym Marketing Ideas For April

Well, it's April again and you know what that means.....you get even more free marketing ideas for gym owners!

Click here to read our original article titled How To Sell Gym Memberships In April. In this article you'll learn over a dozen new advertising and marketing ideas for health clubs!

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Free Publicity Ideas For Gym Owners

If you're a regular reader of our articles and our blog, then you know that the www.cuecd.com team recommends getting FREE publicity whenever possible. After all, why pay for advertising when you can get it completely free?

Well, today's a good time to get started. It's almost Easter, and that gives any small business owner an excuse to get some more free publicity! Here's how.....

Since you own a health club, and you're a local expert on diet and exercise, why not create a story for the media? Write a short article about something Easter-related, like how many calories are in Easter candy or how many calories you burn during a 30-minute Easter egg hunt. Keep it short, fun and informative. Then give that article to the local newspaper and ask them to run it in their publication.

Although you won't get paid for your submission, you will get an "author's box" at the end of the article that says who you are, what gym you own, and include your phone number. Some newspapers will also print a photo of you alongside the article. That article is now basically just a free advertisement for you! Hundreds, if not thousands, of people will read that article and instantly make the connection that you are a health and fitness expert. If you help them make that mental connection often enough, then when it's time for them to join a gym they're going to think of you first.

If you need a good example of how to write an article like this, click here to read an article we wrote titled Easter Weight Loss Tips. It's short and informative, making it exactly the kind of article that newspapers need on a daily basis!

Of course, you should also plan the two slam-dunk Easter ideas for any health club: the coloring contest and the Easter egg hunt.

Get an Easter coloring page, photocopy it, and pass it out to the children of your gym members. Submissions should be posted in the health club and the winner selected the last business day before Easter. You may want to consider having the members vote to determine the winners. Have small prizes for 1st, 2nd and 3rd place. The kids will have fun, the parents will appreciate it, and you'll have more loyal members.

You should also host an Easter egg hunt to take place the Saturday before Easter. If you make it open to just gym members, then they'll appreciate your efforts and be more loyal to your business (increased member retention). If you make it open to the public at large, then you'll get quite a few non-members into the building and you'll have the opportunity to give them a tour or at least a brochure.

If the coloring contest and/or the Easter egg hunt is open to the public, don't forget to release that information to the local media. After all, that's even more FREE publicity!

These are all just basic free publicity ideas for small business owners and for gym owners in particular. For a much larger list of FREE articles for health club owners, click here.

How To Sell More Gym Memberships In March

Believe it or not, tomorrow is the first day of March. That means new sales opportunities for you, the gym owner!

Click here to read our 100% original article titled "How To Sell Gym Memberships In March".

Oh, and in case you've missed it, we have big news! The www.cuecd.com team has joined Linkedin so you can join our professional network. Click here to view our Linkedin page. Once you're there, you can choose to follow us if you want. You'll get even more insider information for health club owners!

Free Marketing Plan Examples For Small Businesses

While marketing plans are critical for all small businesses in this economy, if you own a health club it's even more important that you implement solid advertising and promotion techniques.

If you haven't yet done so, you should take a minute to read the free marketing plan examples we've provided for all circuit training gym owners. One of the best to read right now is titled How To Sell Gym Memberships In February, and you can read it FREE by clicking here.

There are also many articles in our library that are suitable for just about any small business, not just for health clubs! Check it out today and start increasing sales immediately!