Thursday, January 22, 2009

Used Health Club Equipment For Sale

Since the economy has taken a SERIOUS downturn lately, there is a boatload of used health club equipment for sale on the internet!

Unfortunately, many gyms and health clubs are going out of business. While that's obviously bad for them, it could spell O-P-P-O-R-T-U-N-I-T-Y for you.

We did a quick search to find health club equipment for sale on eBay and were able to find items priced from $349 to $23,400. When we search used gym equipment for sale on Google we found 895,000 hits. No doubt about it: there's a lot of used health club equipment for sale today, and the vast majority of that exercise equipment is coming from health clubs that have closed.

So how do you know if the used gym equipment you're considering is a good buy, or just a 'lemon' waiting to fall apart the second you buy it?

First and foremost, you need to personally inspect any and all used fitness equipment prior to paying. By checking it out yourself, you'll know what you're getting.

Second, you should carefully consider WHO has the used exercise equipment for sale before you pay. Is it a fly-by-night operation that bought it used a couple months ago, or it is a quality health club that purchased the equipment brand new a few years ago?

Third, before paying for any used workout equipment you will also want to think about WHY the seller is getting rid of their equipment. Are they selling because they could no longer keep up with the repair and maintenance costs, or is there some other factor involved? Ask a lot of questions!

Finally, prior to buying any used health club equipment for sale you must consider if your insurance company will 'cover' the purchase. In other words, will your gym insurance policy allow you to add used gym equipment to your facility? If not, then you're out of luck.

Buying and selling used exercise equipment can be profitable, but only if you know what you're getting into and do your homework before writing a check!

If you have used health club equipment for sale then click here to find out how we can help you advertise and sell it fast!

If you're looking to buy used health club equipment at great savings, then click here to see what we have available.


Fitness Equipment 12 Months Same As Cash

Friday, January 2, 2009

Gym Advertising Ideas For January

Considering that the economy is in the toilet, many health club owners are absolutely strapped for cash right now. At the same time, we're all aware that January is the best month of the year for new gym memberships.

So how do you sell gym memberships in January when you have zero dollars in the marketing budget?

One of the best gym marketing ideas is to GIVE AWAY FREE MEMBERSHIPS ON THE RADIO.

What?!?!?! Give away free health club memberships? Are we crazy?

Absolutely not! When you have zero dollars for gym marketing, yet you need to get some name recognition, you can still find success by giving away free memberships.

Here's the plan: Go through the phone book and create a mailing list of every single radio station in your area. Be sure to include both AM and FM stations for maximum coverage. Then print up five (5) FREE 1-MONTH GIFT CERTIFICATES for each of those stations. So if you have twenty local radio stations, then you'll print off one hundred gift certificates.

Mail each station their five gift certificates, along with a letter that says something like this:
Dear _____ Radio Station,
January is the month of New Years Resolutions, and many (if not most) of your listeners are making a resolution to lose weight this year.

Enclosed you'll find several gift certificates for a FREE short-term membership at our health club. Please accept these as our gift to you, for you to use to help create on-air excitement this month! You may consider using these gift certificates as prizes or rewards. Many radio stations like yours award prizes like this at random, either for the _th caller or for answering a trivia question.

These gift certificates will be valued by your listeners, and each winner will appreciate the prize!

Please don't hesitate to contact me directly if you need any additional gift certificates. We would love the opportunity to partner with you in the future!

Sincerely,
__________, owner of ABC Health Club


Do you see the beauty of this concept? For the price of a stamp, an envelope and a few sheets of paper, you've 'bought' some radio advertising! When the radio DJ announces the contest and the prize on the air, you get the name of your gym on the radio! Not only that, but you've also (possibly) created a partnership with at least one local radio station that could lead to future promotional opportunities!

Who said good gym advertising ideas were hard to come by?

For even more gym advertising ideas click here.

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