Wednesday, November 12, 2008

Can Barack Obama Election Results Help You Sell Gym Memberships?

Here's the question of the day: Can Barack Obama election results help you sell gym memberships? The answer is a resounding YES!

The public is (understandably) very interested in Obama right now, and is actively seeking information about this man who was so little-known until just two years ago. That's the good news. The even better news for us in the health and fitness industry is that the Barack Obama biography is chock-full of stuff we can use to sell gym memberships this year!

NOW is the time to research the Obama exercise routine and then offer it to your health club members and prospective members. Barack is known to love basketball, so if your gym offers basketball you can promote that right now with a motto like this: "Join The Obama Campaign For Healthier Living Through Basketball".

Any circuit training health club can promote the fact that regular exercise relieves stress. Use some Barack Obama quotes to support this claim, such as this Obama quote that appeared in Men's Health: "The main reason I do it [exercise] is just to clear my head and relieve me of stress. My blood pressure is pretty low and I tend to be a healthy eater."

Another good strategy is to challenge gym members to take the Barack Obama test for health and fitness. Barack is known to exercise for 45 minutes per day, 6 days each week. He alternates days between weights and cardio. Issue a challenge to your health club members to match the amount of exercise Obama is getting between now and Inauguration Day. Following this Obama workout routine will mean that your fitness center members will be exercising 2,000+ minutes before Obama is sworn in as President of the United States!

There are a million other ways that you can use the Barack Obama election results to help you sell gym memberships, but those ideas should get you started. No matter which idea you use, be sure to include some Barack Obama pictures in your advertising to further benefit from this 'celebrity' promotion.

Using the Obama election win to sell gym memberships is just smart marketing, and the time to take advantage of this opportunity is NOW. Good luck!

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