In case you missed it, we've written an original and FREE article with almost fifty (yes, 50!) health club marketing ideas for you to use in October. If you haven't read it yet, click here to do so NOW.
Ready for another great idea for a health club marketing campaign in October?
Sponsor a costume contest! This is the one time of the year where you can have a lot of fun dressing up without people thinking you're weird.
What, you thought every health club marketing campaign had to be about health and fitness? Of course not! Some of the best campaigns for gyms and health clubs have absolutely nothing to do with exercise! What's important is that they're FUN, they GENERATE EXCITEMENT, and they BRING PEOPLE INTO THE FITNESS CENTER.
Here are the simple steps to hosting a Halloween costume contest as a health club marketing campaign this month:
1) Decide on the rules. We highly recommend that you have at least two categories, one for adults and another for children. While the kids probably won't be members of your gym, who cares? It's fun for them, and besides mom and/or dad will have to bring them into the health club to enter! You'll also need to decide if you're going to allow any costume, just homemade costumes, etc.
2) Decide on the prizes. You can award the winners cash, a free month gym membership, free tanning sessions, or whatever. You may even want to consider awarding some real engraved trophies to add some class and professionalism to the event! If you choose to go this route, then we recommend Trophies, Plaques, Medals, and More by Dinn Trophy
3) Announce the contest within the fitness center, and make sure everyone knows about it. Send it out via your regular newsletter, put it up on your website, post signs, etc. Of course, since this costume contest is a health club MARKETING campaign you'll also want to have members invite their friends and family to participate. The goal isn't just to help your existing membership base have fun (and thus remain loyal customers), but also to bring in new members.
4) On Halloween, have everyone come to the health club to show off their costume. You'll be ready with a camera, of course! Take a picture of everyone, and immediately print and post their photo on the wall of the gym. Make this an event! Have healthy snacks available, play spooky music, have some decorations up, and just basically have a good time! You may want to consider playing our Creepy Halloween cue CD this day for added fun! You can order one here.
5) Pick a winner. You can either have everyone vote for their favorite, you can have a celebrity judge decide a winner for you, or you can simply select the winner yourself. Award the prizes at the end of the business day, and be sure to get some photos of the winners accepting their trophies!
6) Okay, you're not done yet! Remember that this costume contest isn't just for fun. It's a health club marketing campaign designed to boost revenue! On Halloween night, or early the next day, take the photos of the winners down to the local newspaper along with a short paragraph you've written explaining the contest. Everyone loves a winner, and local news like this often makes it onto the community page. It's free advertising for you, and the winners love to see themselves in the paper!
Doing some marketing for your health club doesn't have to be boring. With just a little effort you can host a costume contest that people will be talking about for years to come!
To help you get started with your costume contest, we've researched the web to find you the best deals on Halloween costumes and Halloween party decorations. Check the links below to get started. Enjoy!
MOST AFFORDABLE HALLOWEEN COSTUMES from SpiritHalloween.com:
Get 20% off 1 item at SpiritHalloween when you use the coupon code SPAF20! Hurry, this offer ends 10/29/09!
MOST AFFORDABLE HALLOWEEN COSTUMES from BuyCostumes.com:
5 products, under $5 at BuyCostumes.com - Hurry, when they're gone, they're gone!
Clearance Costumes & Party Supplies at BuyCostumes.com
MOST AFFORDABLE HALLOWEEN COSTUMES from HalfPriceCostumes.com:
Free Shipping on Halloween costumes
Get 10% off orders $50+ Use code hpc10 at checkout
Get 10% off & Free Shipping on orders $70+ Use hpc10ship at checkout
MOST AFFORDABLE HALLOWEEN COSTUMES from CostumeDiscounters.com:
5% off all orders of $30 or more! Use code JUNE5 at checkout. Expires June 30.
Blowout prices - Up to 74% off Clearance Costumes at CostumeDiscounters.com!
Free Shipping on all orders of $70 or more!
MOST AFFORDABLE HALLOWEEN COSTUMES from Extreme Halloween Network:
Use coupon code JOKER for $12.00 off orders of $100.00 or more.
Get $5 off all orders over $35. Enter Coupon CJ5 at checkout.
Use coupon code CATWOMAN for Free Ground Shipping on orders $85.00 or more
Use coupon code BATMAN for $6.00 off orders of $60.00 or more
FREE ground shipping on orders over $55 Enter coupon code CJGROUND at checkout.
By the way, where else do you get FREE health club marketing ideas like this? Only www.cuecd.com gives circuit training health club owners FREE health club marketing campaign ideas! Wouldn't this be a good time to refer us to another gym owner?