According to Wikipedia, "Martin Luther King, Jr. Day is an American federal holiday marking the birthday of Martin Luther King, Jr. It is observed on the third Monday of January each year, which is around the time of King's birthday, January 15".
Martin Luther King, Jr. is a real American hero.
For health club owners, however, this holiday is also a benchmark of sales and profitability. Because of New Year Resolutions, January is quite simply the best month of the year for selling new health club memberships. As proof, consider that one of the top searches on Google right now is "health club near me". Americans are feeling fat after the holiday feasts, and are ready shed those pounds.
If you're a gym owner, and you're not absolutely rockin' the sales right now, then you're in trouble. It's that simple. Martin Luther King, Jr. Day is a wake-up call for health clubs because it falls about halfway through the month, right when gym owners should be selling more new memberships than Fido has fleas. THIS IS YOUR WAKE-UP CALL.
Some of the industry GIANTS like Gold's Gym are seeing as much as a 100% increase in member sales during the month of January (source: The Wall Street Journal).
As a gym owners, if you're not selling like crazy right now then you've really missed the boat. All is not lost, however. Read these articles NOW for advice on how you can "stop the bleeding" and start selling: